Nobody wakes up wanting another CRM. They want customers. Nobody wants an accounting package; they want confidence about the money. Nobody wants an HR platform; they want the people side handled so it stops being the thing that keeps them up.
Every hour spent moving information between systems is an hour that produced nothing. So the question we hold every feature to is not whether it is impressive. It is whether it removes work between a business and the outcome it was after.
If it does not, we do not build it — and here is what else we refuse to build.